Unit 4: Business Environment

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Assessment 1: Case Study – Elizabeth Quay – Perth Waterfront
Case Study Overview – When Perth was founded in the nineteenth century the waterfront was a centre of transportation and trade. But various twentieth-century developments (a strip of reclaimed waterside parkland; a road network upgrade) separated the river from the city. Until now, there were very few buildings on the river, just thirsty underused parkland needing an unsustainable level of irrigation. Perth has been trying to reconnect to its waterfront ever since. The Swan Elizabeth Quay is a waterfront precinct that unites central Perth with the Swan River. Its focus is a 730m terraced promenade surrounding a newly formed inlet, and an island created by excavating the land that joined it to the shore. The island is planted with indigenous species to encourage wildlife. It is a venue for large public events and, between events, a secluded place to relax. There is a children’s playground and the soft garden landscape is an oasis within the surrounding city. The island has a stone revetment and a sand ramp designed for small recreational craft and wild swans. There is a water-treatment facility for surface runoff—a sustainability measure to preserve water quality. Elizabeth Quay is programmed for specific uses including festivals, Anzac Day celebrations, particular performance types and sports including volleyball. There are places for eating and drinking. There is public art with freestanding structures and a light installation by artist Stuart Green that illuminates the edge of the inlet. There is BHP Billiton Water Park, a paved water-play area inspired by Western Australia’s dry lakes. It produces mist and jets that create water rooms. The masterplan works with local ecological and social climate. It suits the unique character of Perth’s weather and the natural environment: its salty winds, hot sunny summers and woody coastal plants. Prior to the project commencing, and throughout the project itself, a number of quality issues were encountered. For this assignment, you are required to analyse this project in order to identify and discuss these project quality issues. Finding Relevant Information You should begin by reviewing the material covered in the unit. You should also ensure that you are familiar with the textbook, articles referred to in the various modules, and PMBOK. You should also find and read material produced by government bodies and private commentators regarding the project and how the project was prepared, managed and delivered. Additional grey literature sources include social media, newspaper reports and magazine articles. This collection of information should be the starting point for your research for this case study. Remember, since this is a post-graduate project management unit, the marking rubrics require you to provide critical thought and solid references back to existing project management and general quality theory and practice. This also includes researching published academic papers and synthesising them to draw out the relevant themes that will underpin the work you will be producing. Assessment 1 is an individual Case Study in two parts: • Assessment 1a requires the submission of an Annotated Bibliography based on your initial research. • Assessment 1b is a Case Study and it is supported by the research conducted in Assessment 1a. Assessment 1b research will not be strictly limited to what you have submitted in Assessment 1a, however, you would be disadvantaging yourself if your Assessment 1a research was not effective.
Assessment 1 Notes:
• This Assignment is not a group exercise and must be completed and submitted individually, through Blackboard. Email submissions will not be accepted, • Guidance for how to create an annotated bibliography can be found here, • There is no word limit for the Annotated Bibliography in Assessment 1a, • However, for Assessment 1b the maximum case study length is 3,000 words. For Assessment 1b this does not include the reference list. • Please state the word count at the end of the case study. • Words beyond 3,000 will not be assessed toward Assessment 1b. • ECU uses the APA 7th references, and your work must comply with these standards. Consider using Endnote to help automate this process (see ECU library for more information). • Although your lecturer can provide you with guidance by answering specific questions that you ask, your lecturer will not ‘pre-mark’ your work, and will not assess whether you have done a suitable piece of work. This means that your lecturer will not pre-read your assignment and will not comment on it. The reason for this is that this assessment needs to be your work and must demonstrate your depth of learning from the unit material and related professional and academic issues.
• The ECU learning consultants regularly provide assignment preparation workshops and can provide you with help whether you are based on campus or online. Submission: Your assignment must be submitted through the Assignment link in Blackboard. The due date is shown in the Unit Plan. Remember to collate your work into a single Microsoft Word document. Test for Plagiarism. You may test your work for unintentional plagiarism using the ‘Test for Plagiarism’ Turnitin link. Any work submitted through this link will NOT be marked. This will allow you to check the similarity score
for your work as you prepare it.
Assessment 2: Portfolio: Quality Management in Practice. Assessment 2 is an individual assignment which takes the form of a portfolio. Over the course of the Unit, a list of questions relating to the various aspects of project quality will be progressively built. You must answer all five questions listed below and prepare no more than 1,000 words to answer each question. The deadline for Assignment 2 is listed in the Unit Plan. Answer all five questions in the following list: The crash of Concorde, flight 4590 marked the end of a flight era along with a great loss of life. An investigation revealed a number of quality issues that contributed to the crash. Identify three causal issues related to quality, and discuss each with reference to Project Quality theory and relevant existing published academic research. Using existing published literature, compare and contrast the roles played by Quality Assurance and Quality Control in a typical project to construct a new house. Quality theorist Joseph Juran was a pioneer in the study of quality control. One of his defining works was “The Juran Trilogy”. Research the philosophy behind the trilogy, identify its components and suggest how its application could assist project quality. With reference to the history of Project Quality Management, discuss with reasons whether you agree with the following statement by quality theorist Philip B Crosby: “Quality is Free”. Using established management self-reflection techniques, explore your approach to Project Quality by examining assignment work you have produced for either this unit or a previous unit of postgraduate study. Assessment 2 Notes: • This assignment is not a group exercise and must be completed and submitted individually through Blackboard. • The maximum portfolio length is 5,000 words, although this does not include the questions and your reference list. • Please state the total word count for your portfolio. • Frame the portfolio with the question, followed by your response to it. • Words beyond 5,000 will not be assessed. • Please ensure that you include APA 7th references. Consider using Endnote to help automate this process (see ECU library for more information), • Although your lecturer can provide you with guidance by answering specific questions that you ask, your lecturer will not ‘pre-mark’ your work, and will not assess whether you have done a suitable piece of work. This means that your lecturer will not pre-read your assignment and will not comment on it. The reason for this is that this assessment needs to be your work and must demonstrate your depth of learning from the unit material and related professional and academic issues. • The ECU learning consultants regularly provide assignment preparation workshops and can provide you with help whether you are based on campus or online.

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